MFactor Goes Big in the Big Apple with 3 Emmy Wins.

MFactor showed up big at this year’s New York Emmy Awards, taking home three gold trophies. First up, was the award for Director: Short Form for the YES Network’s “YES Network – Yankees & Nets Opens.” Next, was the award for Graphic Arts: Graphics/News for the YES Network’s “YES Network Graphics.” And bringing it home for us, the third award was for Graphic Arts: Animation for the YES Network’s “YES Network – Brooklyn Nets.” There was a unique challenge for the Brooklyn Nets package as we pushed our designs to capture Brooklyn’s look, tone, & essence of the urban renewal there, at the same time keep the integrity of new Net’s branding created by Jay Z.

MFactor was asked by our friends at NBC Sports Marketing to create a series of lower 3rd animations to help promote their coverage for this years Winter Olympic Games in Sochi. Using our American athletes as the focal point we created two concepts called "ICE" and "MEDAL" that can best feature the athletes as well as deliver a clear message that the Olympics is coming to NBC. These lower 3rd motion pieces are aired over live events and primetime programs on all NBC Universal/COMCAST owned networks.

In the Spring of 2012, NBC Sports Marketing challenged MFactor with the task of creating a series of lower 3rd promotions that will promote their Summer coverage of the Olympic Games in London. What made this particular project challenging was that it needed to be impactful yet as non-invasive in size as possible. These animations will air beyond sporting events and be found in primetime programming on NBC, USA, SYFY, BRAVO…etc. We met these challenges by creating 3 design solutions called "Medal", "Strings" and "Pop Up" to fulfill the requirements set forth by our client. Each creative featured a prominent Olympian capturing their most iconic movements.

After a decade of being in business, Mfactor needed a website that incorporated the ability for visitors to access its wide range of winning and topnotch content. The newly launched redesign allows a more streamlined viewing of our previous work, in addition to a new capability for clients to login and view work in progress.

FOX Sports commissioned Mfactor to develop a regional campaign for the Big 12 Conference football season based around the tagline “Every Game Matters.” A wide-ranging and detailed project, some of its numerous facets included live action shoots, narrative and design treatment, title design, print and billboard collaterals, 60 and 30 second spots were produced to promote marquis matches.

For the fall 2011 season, FOX College Football’s FX Game of the Week has a whole new appearance. Mfactor developed a new show logo, as well as a marketing package and an in-game marketing package.

Mfactor produced two complete show packages for the YES Network, the most watched regional sports network in the country, which primarily features New York-area professional sports. The comprehensive packages for the Mike Francesa show, a daily live simulcast of his top-rated Mike’d Up: Francesa on the FAN radio show, and This Week in Football, which focuses on the Giants, Jets and other news from around the NFL, included concept, branding, promotional graphics and much more.